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News
Legolas Media and BrightTag Announce Expanded Digital Marketing Partnership
Partnership Combines Tagless First-Party Data with Targeted Audiences and Programmatic Direct Inventory for More Effective Ad Campaigns New York, NY and Chicago, IL (PRWEB) May 07, 2013 Legolas Media, the leading provider of high-quality programmatic direct inventory, and BrightTag, the leading tag management and Omni-channel data integration solution provider, today [...]
Let’s Call It What It Is: Programmatic Direct
ADEXCHANGER-“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Ramey, CEO of isocket. At the AdExchanger Programmatic I/O conference in San Francisco last week, while people schmoozed at the rooftop after-party, an [...]
The Premise of “Programmatic”
Ask 10 different industry ad tech influencers for the definition of “programmatic” today and you’ll get 10 different answers, including the popular misconception that programmatic is synonymous with real-time bidding (RTB). While there are many flavors of programmatic advertising, let’s take a step back and establish a common foundational definition. [...]
Legolas Media and SymphonyIRI Advise CPG Marketers on Moving the Online Advertising Needle for In-store Sales Lift
Joint Presentation by Legolas Media President Ran Cohen and SymphonyIRI VP of New Media Sales Phil Ripperger at the SymphonyIRI 2013 Summit Las Vegas, NV (PRWEB) April 17, 2013 Jointly addressing senior CPG marketers at the SymphonyIRI 2013 Summit today, Legolas Media President Ran Cohen and SymphonyIRI Vice President of [...]
Ad Tech Veteran Brendon Gallagher Joins as Executive Director of Sales
Proven Expertise in Advanced Audience Targeting and Online Branding Ideal Match for Leading Provider of High-Quality Programmatic Direct Inventory NEW YORK – April 15, 2013 – Responding to increased market demand for its high-quality programmatic direct inventory, Legolas Media today announced the appointment of Brendon Gallagher as Executive Director of [...]
Beware The Hidden Pitfalls Of RTB
It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising audience inventory to potential buyers. In fact, it is projected to comprise approximately 27 percent of all online advertising by 2016 according to IDC’s forecast. Compared with buying directly from publishers, RTB has [...]
Optimizing Online Display Ads—5 Tips for Better Campaigns With New Data Sources
TARGET MARKETING – What if the historically beneficial Recency-Frequency-Monetary (RFM) model deployed by offline direct marketers were readily available for targeting online display advertising campaigns? The question is no longer “if.” It’s hard to beat actual purchase history when it comes to finding responsive consumers. A large, well-developed and continuously updated source [...]
Legolas Media Names Michael Hegarty VP, Media Sales
NEW YORK – Legolas Media, (www.legolas-media.com), the leading provider of high-quality guaranteed programmatic inventory, has named online marketing veteran Michael Hegarty as Vice President, Media Sales. In this position, Hegarty will help Fortune 500 advertisers and agencies utilize Legolas’ Intelligent Media Buying service to achieve their objectives without sacrificing quality, [...]
Jonathon Shaevitz Named CEO at Legolas Media
Proven Leader in Guiding Tech Startups Takes Top Reigns at Intelligent Media Buying Company NEW YORK – Legolas Media, (www.legolas-media.com), the leading provider of programmatic guaranteed inventory, has named ad tech entrepreneur Jonathon Shaevitz as its new CEO. Legolas’ Intelligent Media Buying service is used by ad agencies and advertisers [...]
The Efficient Way to Buy Premium Inventory
If you think digital media is divided solely into “custom premium” and “programmatic remnant,” think again. Here’s why Legolas says you shouldn’t settle for less. Do we accept too many trade-offs in digital? That was a key subject of the Legolas Spotlight presentation at this year’s iMedia Agency Summit in [...]
Board

Kiran Hebbar // Board Member
Kiran Hebbar is a General Partner at Valhalla Partners. He has over ten years of technology, software development and marketing experience in companies spanning software, Internet, and technology-enabled services domains.
Prior to joining Valhalla Partners, Kiran was the Director of Product Management at RichFX, a venture-backed rich media applications company targeting e-commerce retailers. He orchestrated the conceptualization, development and market launch of RichFX’s SaaS platform. Before RichFX, Kiran was a Product Manager at Siebel Systems where he managed CRM products for high-tech, semiconductor and industrial manufacturing verticals. He began his career as a software engineer at Bentley Systems, a leading Computer-Aided Design software company.
Kiran has an MBA from the Wharton School. He earned a Bachelor’s degree from the Indian Institute of Technology (IIT) Delhi and an M.S. from the University of Maryland, both in Mechanical Engineering. Kiran is a graduate of the Kauffman Fellows Program.

Moshe Mor // Board Member
Moshe Mor joined Greylock Partners in 2000. His areas of focus include: software, mobile and e-commerce.
Previously, Mor spent eight years at SPL WorldGroup, a leading international provider of enterprise software and services. He was a member of SPL’s founding team; from 1995 he led it as its CEO through rapid expansion to reach 1,000 employees and $150 million in revenues worldwide. Prior to SPL WorldGroup, Mor held management positions in software companies in diverse stages, from start-ups to large established players. He also served six years in the Israeli Army as a Captain in the Military Intelligence branch.
Mor holds a bachelor’s degree in Economics from Tel Aviv University and an MBA from Harvard Business School where he was a Baker Scholar.

David Blumberg // Board Member
David Blumberg is the Managing Partner of Blumberg Capital. David has been investing in early stage technology companies for more than 24 years. His current investment focus includes Digital Media, Social Media, Mobility, SaaS/Technology Enabled Services and Internet.
Prior to founding Blumberg Capital in 1991, David managed technology investments with Claridge Investments, Adler & Co., Apax, and T. Rowe Price Associates. David launched the business development efforts for Check Point Software Technologies.
David earned his AB in Government, cum laude, from Harvard College and his MBA from the Stanford Graduate School of Business and INSEAD. David speaks French and is proficient in Hebrew and Spanish.
David serves as a member or observer on the Board of Directors of CaseStack,DoubleVerify, Correlix, isocket, Hootsuite Media, and Legolas Media. He is a member of the Pacific Council on International Policy.
Past Investments: Check Point Software Technologies [CHKP], Teva [TEVA], Creo – Acquired by, Eastman Kodak [EK], DSP Group [DSPG], Electronics For Imaging [EFII], AbirNet – Acquired by Computer Associates [CA], Conduct Software – Acquired by Hewlett Packard [HPQ], Allerez – Acquired by Hewlett Packard [HPQ], Vista Research – Acquired by McGraw Hill [MHP], IP Infusion – Acquired by ACCESS Co., Ltd. [TSE:4513], and Siperian – Acquired by Informatica [INFA].

Joe Doran // Board Member
Joe Doran is a seasoned and accomplished senior executive with 15 years of experience managing interactive media, advertising and social media solutions in high growth companies such as Microsoft, General Mills and Media6Degrees. Dornan is a sought after expert in interactive advertising, advertising technology and social media.
Doran was the founding CEO of Media6Degrees, Inc., a New York based advertising technology start up that provides major brand marketers with custom audiences using the power of social graph data. Under his leadership, Media6Degrees was able to move from a prototype to having over 90 advertising customers, 40 social insight partnerships and 3 strategic partnerships while raising $12.5M in venture capital.
Prior to Media6Degrees, Doran spent 9 years at Microsoft in a variety of senior roles including Chief of Staff at MSN and, from 2003 to 2008, General Manager of Microsoft Digital Advertising Solutions. Earlier career achievements include serving as Brand Group Manager at General Mills, technical sales manager & an Infantry Captain in the US Army. Doran has an MBA from Harvard Business School and a bachelor’s in Chemistry from United States Military Academy.

Barak Pridor // Board Member
Barak Pridor is a seasoned media and technology executive, with over 20 years of experience in building early stage companies into market leaders, as well as senior leadership positions within large, global corporations. Acting as Executive Chairman, Barak is leveraging his experience to assist in the fast growth of Legolas.
Since the beginning of 2011, Pridor has been assisting early stage companies and executives in strategy and corporate development. Prior to this time, Barak served as an Executive Vice President at Thomson Reuters, focusing on formulating and executing the company’s emerging New Media strategy. In 2007, Thomson Reuters acquired ClearForest, the software startup Barak was leading as CEO, where he established a strong market position and raised $30 million of capital during his tenure.
Investors
Greylock Partners is a private venture capital firm, founded in 1965, with committed capital of over $2 billion under management. Today, Greylock has operations in the Bay Area, Boston, China, India and Israel. For 45 years we have provided capital and support to hundreds of companies, many of which have gone on to become leaders in their industries. Of these companies, over 150 have become publicly traded and more than 100 have gone on to successful mergers.
Blumberg Capital is a classic, early-stage venture capital firm focused on investing in innovative and disruptive Digital and Social Media, SaaS/Technology Enabled Services, Mobile Technology and Internet companies. We strive to collaborate with exceptionally talented entrepreneurs with disruptive ideas and scalable business models to drive innovation and economic growth. Blumberg Capital initially invests between $100K and $2.5M in Seed and Series A rounds and can participate in follow-on rounds up to $6M per company. We structure syndicates with other like-minded groups to increase reach and reduce risk for our investees. Our global team brings industry expertise, relevant operational experience and strategic relationships to be a value added investor.
Valhalla Partners is a partner and advisor to technology entrepreneurs in their quest to build world-class companies. Based in Vienna, Virginia, the firm’s management team has made more than 120 investments over the past twenty years and produced over $1 billion of investment proceeds. Valhalla prefers investments where the mission of the company is to innovate, challenge and fundamentally change the dynamics of new and existing markets. Investments by Valhalla’s team include Advertising.com, CareerBuilder.com, Clarify, EnterpriseDB, Epicor, Exchange Solutions, JumpTap, LeftHand Networks, Mobius, NextLink, Nirvanix, Progress Software, Proxicom, RealOps, Register.com, Riverbed Technologies, SafeNet, SEPATON, ServiceBench, TidalTV, Trilogy, and webMethods. Valhalla Partners brings the full power and network of its experienced team to every investment it makes, helping companies grow faster and smarter regardless of size or maturity.
Team

Jonathon Shaevitz // CEO
Jonathon Shaevitz is a serial entrepreneur having successfully launched seven technology related companies. He brings more than 20 years of experience developing fast growing companies. Prior to joining Legolas Media, Shaevitz spent three years growing Maxifier, a successful ad tech company focused on providing publishers with inventory optimization and yield management.
Jonathon’s engagements have ranged from developing strategic partnering strategies, to creating and implementing advertising supported business lines. He has overseen development and implementation of new business strategies, successfully developed and executed customer acquisition programs, as well as overseen the launch of new media properties, from concept to design to content strategies to marketing on through to site launch.
Jonathon holds an MBA from The Wharton School and a BS from the University of Michigan.

Ran Cohen // co-founder, president
Ran Cohen is a practical innovation expert with the ability to create exciting vision and turn it into a business reality. For more than 14 years, Cohen has applied his business and product development skills to build new opportunities for leading interactive brands. In the past 8 years Cohen was responsible for multiple breakthrough innovations in online advertising. As VP Product and Business Development at Eyeblaster / MediaMind he spearheaded the product strategy and was responsible for the vision and the management of new products introduction including the flagship platform – MediaMind. At Legolas Media, Cohen developed the vision for the first programmatic premium platform and oversees key aspects of the business and operations to support growth through effective planning and foresight.
Prior to founding Legolas, Cohen served as VP Product & Business Development at Eyeblaster / MediaMind. Cohen also held senior business development positions at various digital companies where he managed teams and projects in consumer facing mobile applications, IPTV and instant messaging. Cohen holds a bachelor’s degree in Economics from Hebrew University and an MBA from Tel Aviv University.
Yiftah Frechter // Co-Founder, CTO
Building innovative and sound technologies that answer market needs are what drive Yiftah Frechter’s vision and energy in the digital space. Frechter brings more than 13 years of engineering and management expertise to Legolas Media, where he leads the company’s technology and operations solutions.
Prior to founding Legolas, Frechter served as VP Research & Development at Eyeblaster /MediaMind where he managed the company’s 70+ engineering team and revolutionized the development capabilities of the company. In that capacity Frechter was responsible to the development and introduction of multiple breakthrough products including the company flagship platform – MediaMind.
Earlier in his career Frechter served as Group Manager at a startup company that developed an ISP ad server, and as a Senior R&D manager at Hewlett Packard.

Michael Hegarty // vp, media sales
A veteran of the online marketing industry, Michael’s background includes digital media sales and management experience dating back to 1998 with positions at Jumbo! and Internet.com. Before joining Legolas Michael was Director of East Coast and Midwest Sales at Netmining where he was responsible for bringing their audience targeting platform to the U.S market. Michael also has pioneering digital agency and technology roots with more than six years at 360i and SearchIgnite (now IgnitionOne) driving new business efforts. Michael’s consultative and value driven approach has helped bolster company revenues and educate client partners on how best to engage consumers in the challenging and ever-changing digital media landscape.
In his current role as the VP of Media Sales, Michael is responsible for leading Legolas Media sales, working with Fortune 500 marketers and their agency partners throughout the US.
Mr. Hegarty holds a BA in Finance from the Purdue School of Business at Salisbury University.

Ronit Fuchs // Chief Scientist
With 18 years of professional experience in computers, technology, and mathematics, Fuchs is an accomplished mathematical theorist with several publications and lecture credits in multiple countries. Combining statistics, analysis and data, she is a master at translating large sums of data into actionable business decisions.
Most Recently, Fuchs earned a PhD in Computer Science and Applied Mathematics from the Weizmann Institute of Science. A Magna Cum Laude Graduate with a Masters in Science at Tel Aviv University, other past credits include Development at Economy.com, System Analyst at Leumi Card, and Computer Programmer at Alfa-Card, as well as System Analyst at the Israeli Defense Forces.
Careers
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Director of Sales / NY
Position: Account Director, Sales Reports to: VP, Media Sales Location: HDQ – NY, NY Job Description: As Sr. Sales Executive, you’ll create strategic relationships with the country’s largest Ad Agencies and Advertisers. Sr. Sales run his/her own business qualifying, pitching, negotiating, closing and managing digital ad revenue in-line with Legolas U.S sales strategy. You’ll make sure clients are successful and this begins with understanding their business, building trust, delivering value and being comfortable with media and marketing data. You’re credentials prove that your approach to sales is disciplined and you have a unique ability to navigate through uncertainty to win business. Additionally, you’ll also work with sales management to define and shape our products. Responsibilities:
Required Qualifications:
Account Manager / NY
Position: Account Manager Reports to: Director, Account Management Location: HDQ – NY, NY Job Description: The primary purpose of this position is accountability for managing the day to day relationships with assigned clients. The Account Manager is responsible to provide uninterrupted customer service. They are responsible to partner with the Sales, Product Development, Publisher Development & R&D teams on all assigned accounts to deliver against client goals and drive additional revenue. The incumbent will ensure client satisfaction through effective campaign delivery and optimization strategies and own all communication with partners and appropriate internal departments on these initiatives. The Account Manager role requires an individual that works well in a fast paced, detail-oriented environment where they are expected to have an understanding of the client’s overall business and marketing objectives while maintaining a strong working knowledge of the media space overall. Responsibilities:
Required qualifications:
Account Executive / NY
Position: Account Executive, Sales Reports to: VP, Media Sales Location: HDQ – NY, NY Job Description: Legolas is looking for a driven individual with expertise in online marketing to join our fast-growing company. The Account Executive’s main responsibility is closing new business with agencies thru aggressive prospecting and relationship building. Qualified candidates will already have existing agency relationships thru either sales or account services experience. As Sales executive you’ll also possess top-flight communication skills, project management skills, analytical skills, excellent work ethic, and passion for a challenge. Responsibilities:
Required Qualifications:
Senior Algorithms Engineer / Israel
Position: Senior Algorithsms Engineer Reports to: Chief Scientist Location: R&D Center – Tel Aviv, Israel Job Description: Legolas is hiring a senior algorithms engineer who can analyze terabytes of data and billions of rows to discover correlations and patterns that empowers Legolas Optimization Technology. Typical candidates for this role would have developed data mining algorithms using huge datasets and also built large-scale data processing/analytics systems incorporating them. This is a fairly hands-on role for someone who has dealt with large amounts of sparse data and who would enjoy working with a team of very smart engineers. Responsibilities:
Required qualifications:
Junior Account Manager / NY
Position: Junior Account Manager Reports to: Director, Account Management Location: New York, NY Job Description: The Junior Account Manager assists in the planning, implementing and maintaining of all buy logistics and works in tandem with the Senior Account Manager to support the assigned account list. This position is essential in the day-to-day tactical management of the media account and requires an individual that works well in a fast paced, detail-oriented environment. The Junior Account Manager is expected to have an understanding of the client’s overall business and marketing objectives while maintaining a strong working knowledge of the media space overall. Responsibilities:
Required Qualifications:
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Resources
CASE STUDIES
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Automotive- Outperformed CPL target by 200%
AUTOMOTIVE
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CPG –Online Ads Tied to Offline Sales Lift of 18%
IN-STORE SALES LIFT
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CPG- Legolas Audience Targets 3x more likely to convert
EFFECTIVE TARGETING
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ARTICLES
| Data Guide | View/Download PDF |
| Marketplace Tag Report | View/Download PDF |
VIDEOS
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